CRO & Retail Media

Conversion work is a programme, not a redesign. We set up the measurement, the test pipeline and the decision rules first — what counts as a result, how long a test runs, who calls it — because a team that cannot settle a disagreement with data will settle it by seniority.

Tests are aimed where money is actually lost: search and category browsing, the product page, cart, checkout and the delivery promise. We write down what we expect before each test and keep the losing results on record, since a documented negative stops the same idea returning next quarter as a fresh suggestion.

Retail media applies once your own site carries enough traffic to be worth advertising on. We cover inventory design, the separation between paid and organic placement, and the reporting advertisers ask for — alongside the relevance limits that keep the storefront usable for shoppers.