Commerce Strategy & Experience

This is the work that happens before a platform is chosen. We map how people buy from you today — the routes they take, where they stall, what they abandon — and set that against what your catalogue and commercial model can actually support. The output is a target experience that merchandising, marketing and engineering all recognise as theirs.

Where a replatform is on the table, we write the business case for it: what the current stack costs to run and to change, what moving would cost, and which of your present problems would genuinely go away. Some of those cases end with a recommendation not to move. That is a valid answer, and a cheaper one than finding out after the migration.

We stay concrete about sequencing. A roadmap that lists everything is not a roadmap, so we say what ships first, what it depends on, and what evidence would make us reorder it.