Consumer Goods Industry

Connecting consumer needs with sustainability and digital

The balance of power in the retail industry has tipped decisively. Digital is empowering customers. Range and pricing are transparent; loyalty is scarce. New channels and competitors are setting expectations of convenience, value and experience that are hard to match profitably. However, disrupted they are today, retailers know they must evolve quickly, and keep evolving, because this revolution will continue.

To thrive, retailers must make rapid adjustments to maintain their balance as the industry disrupts further. They’ll evolve at the pace that’s right for their business sustaining their profitable legacy, while adapting for the future. We help retailers transform their business to deliver the personal, seamless, omni-channel experience that shoppers increasingly demand in a way that’s profitable and sustainable.

We begin our consumer products consulting services by partnering with you to define, test, and prove how advanced data collection and analysis, AI, digital supply chain, and other enhancements will create value before expanding or embedding these capabilities in your operating model. We automate what’s transactional and create cross-functional teams to harness the ingenuity and innovation you’ll need to meet consumers’ changing demands.

47%

Consumer Goods Executives

47% of consumer goods executives aspire to set a new standard for the industry – or even outside of it

78%

Consumer Goods Companies

78% of consumer goods companies identify the omni-connected consumer as a top priority

56%

Companies are prioritizing Integrated Business

56% of companies are prioritizing integrated business planning over demand-driven inventory supply

Fast-Moving Consumer Goods

Fast-moving consumer goods (FMCG) companies face a landscape transformed by disruption. Odigm’s FMCG consultants help clients keep up with the pace of change and define a path to advantage.

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Retail Industry

The future of retail is here, with digital investments now essential to meet consumers’ evolving needs and fend off new competitors.

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E-Commerce

E-commerce has become an essential business discipline, and it’s not just retailers who stand to gain from its innovations.

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Fashion Industry

To meet the changing demands of consumers, production, and supply networks, fashion retailers need to rethink their strategy and optimize operations.

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Luxury Goods

In the wake of Global Recession and today’s uncertainty, luxury goods continue to experience some of their starkest challenges to date.

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Our approach

Omnichannel Strategy

Helping retailers integrate online and offline channels to deliver consistent and engaging customer experiences.

Digital Transformation

Supporting the implementation of e-commerce platforms, CRM systems, and AI-driven personalization tools.

AI in Retail

Use of AI for personalized shopping experiences, demand forecasting, and dynamic pricing.

Sustainability in Retail

Focus on eco-friendly packaging, ethical sourcing, and reducing the environmental impact of retail operations.

Subscription Services

Growing popularity of subscription-based models for e-commerce businesses.

200+

Dedicated industry experts around the globe

600+

Healthcare engagements over the past decade

On-demand consumer insights

We uncover deep insights on what matters most: who’s driving category growth, where they're spending, and how their behaviors will trend. We provide granularity by geography, demographic, and sub-industry to moving clients from insight to action with lightning speed.

Accelerating paths to growth

We help clients activate the full range of growth levers including expanding the core business, innovating into adjacencies, and igniting breakout businesses. We develop the capabilities and the ecosystem to drive sustainable and profitable growth, faster.

Maximizing revenue potential

We collaborate with Odigm clients to shape their commercial strategy across portfolios, categories, and brands. Powered by advanced analytics, we help inform better products, more effective pricing, optimized marketing activities, improved promotions, and smarter shelf investments.

Delivering value with marketing

We innovate with Odigm clients to deliver best-in-tech marketing that drives brand building and loyalty. We upgrade core technology and implement digital capabilities to effectively engage consumers where they are, from direct-to-consumer to the Metaverse.

Transform operations for improved performance

We partner with Odigm clients to ready and automate their supply chains, store operations, and product optimization. From design to implementation, we embed data and AI into their sourcing, manufacturing, and operations, to boost growth in today’s complex environment.

Grow the business while helping the planet

We work with clients to transition to green and unlock opportunities in the world’s transition to sustainability. We’re collaborating to launch green products, rethink packaging and supply chains, and hyper-scale green startups.

Gain organizational agility for business resilience

We transform clients’ organizational models in the face of digital, sustainability, and the “Great Attrition”. Together we’re fostering critical new skills, flattening organizations, and creating workplace environments to attract and retain top talent.